In-place editing: Edit your app asset without resetting its performance statistics.We'll also show the app asset link that corresponds to a customer's device type, so if your app only runs on tablets, we won't display that app asset link to a customer using a mobile phone. As a result, users on an iOS device will view your Apple App Store link. “Smart” detection of app store and device: If you create an asset for each app store, we'll show the store link that corresponds to the customer's device.Break these statistics down by campaign, ad group, or ad. Detailed reporting: Find out how many clicks you receive on each part of your ad when an app asset appeared, such as clicks to your ad's headline compared to clicks on the app asset.Flexibility: You can add app assets to accounts, campaigns, and ad groups.Clicking on your ad’s headline will still lead to your website. Clicking this link leads you to your app’s description in the app store (Google Play or the Apple App Store).

How it worksĪpp assets showcase your mobile or tablet app by showing a link to your app below your ad. Note: If your primary goal is to drive app downloads, app promotion ads (which link to apps exclusively) might be a better option.

Google app store extensions